Eyelashes are the fastest growing current beauty trend within the eye makeup / lashes sector. The whole sector is worth £400 million and is growing at about 5% a year.
Two thirds of all women use eye make up / lashes. The most frequent users are women under 45, who work full or part-time. It is a core middleclass clientele.
They want trusted brands and treatments in experienced, well-trained hands.
That describes exactly the Flutter way.